This promotional advergame for Zest Marketing Ltd., was used as pivotal part of a relaunch campaign of their own corporate image and styling. It's intriguing mixture of "physical" based gameplay and quirkiness is a good draw for potential players. The games inventive control system further persuaded players to have one more go.

The game mechanics are modelled on a greatly simplified model of the physics of buoyancy. Simply putting the "floaty ball" into the "liquid" produced a satisfying control mechanism that was at once relaxing and invigorating. Using this core game mechanic worked well in the game - it's simplicity allowing users to pick it up very speedily but the nuances of the design meaning it would take  a while to master.

Intriguing, fiendishly difficult, too easy, funny, frustrating, addictive... these were just some of the comments received about the game, just what you want to hear for an "advergame"!